How To Ensure You are Buying The Right And Original Diamonds!

VBJ Launches GIA Certification; first in India!

Vummidi Bangaru Jewellers, a 119-year-old Chennai headquartered jewellery brand, has launched a Guarantee Card for Melee diamonds, further guaranteeing the authenticity and purity of the natural diamonds used in their jewellery. The VBJ Guarantee Card assures that the diamonds used in the jewellery have been screened using GIA Melee Analysis Servicea technical tamper-proof system whereby natural diamonds are separated from synthetic diamonds.

The importance of the diamond certificate cannot be underestimated; it acts as proof to the customer when purchasing a diamond.

VBJ has always only catered the highest quality of diamonds and they have several accreditations like IGI (International Gemological Institute), HRD (Hoge Raad Voor Diamant) that proves it. The latest to join the league is the GIA (Gemological Institute of America) certification. VBJ Jewellers just became the first in India to earn the GIA grading. This certification is given only to the highest quality and purity of the jewellery and stones used. The GIA Diamond Grading Report contains scientifically determined information on diamond shape, colour, clarity, cut, carat
weight, proportions and finish. Every diamond you buy at the VBJ will carry the GIA certification along with the VBJ tag. This signifies that what you are buying has been through GIA intensive process and graded.

The VBJ Guarantee Card declares absolute sterling quality on all the diamonds used in the jewellery exclusively available at VBJ.

Mr. AmarendranVummidi, Managing Partner, VummidiBangaru Jewellers said, “VBJ is committed to quality and service, and has always endeavoured to protect the interests of our customers and building their trust in our diamond jewellery. GIA is recognised as the leader in Gemological laboratory services and we’re happy to state with confidence, that all the melee diamonds used in our jewellery have been screened by the GIA Melee Analysis Service. With this confidence, we now offer the VBJ Guarantee Card that will provide further assurance to our customers.

The GIA Melee Analysis separates natural diamonds from simulants, laboratory-grown andhigh-pressure high-temperature (HPHT) treated diamonds and sorts the screened diamonds by colour range. The system applies GIA’s decades of research into an examination of treated and laboratory-grown diamonds.

“The GIA Melee Analysis Service helps in ensuring that consumers have confidence in their diamond purchases,” said Nirupa Bhatt, Managing Director of GIA India and the Middle East. “GIA is pleased to help retailers such as VummidiBangaru Jewellers (VBJ) in their initiative to give consumers the confidence that the diamonds used in their jewellery are screened using the Melee Analysis Service and are natural.”

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