Thrilled about something special lined up! Inspired by my love for India. It is @truebluebrand. #BeTrueBluehttps://t.co/9wlacJGr0L
— sachin tendulkar (@sachin_rt) May 5, 2016
The first True Blue store will be launched in Mumbai, Sachin’s hometown. Sachin says, the brand will make a loud statement as it is of his taste and is what he likes to wear. Tendulkar has also been involved in the designing the new collection apart from being a shareholder!