Legendary cricketer Sachin Tendulkar has teamed up with fashion retailer Arvind Fashion Brands to launch a new apparel brand called, True Blue. Sachin took to social media to share the behind the scenes video while shooting for the brand! He captioned it saying, ‘Thrilled about something special lined up! Inspired by my love for India. It is @truebluebrand #BeTrueBlue’ Check out the video!
The first True Blue store will be launched in Mumbai, Sachin’s hometown. Sachin says, the brand will make a loud statement as it is of his taste and is what he likes to wear. Tendulkar has also been involved in the designing the new collection apart from being a shareholder!