Options Media Pvt. Ltd., started in the year 2005 as an integrated media house comprising of three divisions – Publication, Television and Events. The company has its head office in Chennai and offices in all key advertising markets across India.
PUBLICATION: Our Publication division currently publishes 2 niche magazines, namely, Club Class and JFW.
JFW magazine was launched in September 2007 as Just For Women, initially targeted at the progressive women of Chennai. It soon grew in strength to become South India’s leading women’s magazine in less than 3 years. Keeping in tune with the myriad moods of today’s women, the magazine was re-launched in its current avatar as JFW in September 2010. With its bold, flamboyant and stylish look, JFW offers an unmatched opportunity for the advertisers to reach numerous elite families across South India. Retailed out of all premium outlets and backed by an intensive direct mailing approach, JFW is circulated to the crème de la crème of the society.
With the launch of this women’s lifestyle website (www.jfwonline.com), brand JFW has forayed into the digital space, thereby becoming the largest community for South Indian women both online and offline. JFW has a strong subscriber base on YouTube (www.youtube.com/jfw), Instagram, Twitter and Facebook. JFW magazine is also available as an e-mag with global subscribers.
Club Class is a luxury lifestyle monthly magazine, which enjoys a readership of over 6 lakhs of HNI readers across 5 cities in South India. With its enriching and entertaining content and tasteful and classy designs, the magazine enjoys the distinction of being one of its kinds by reaching the members of 30 premium clubs across Bangalore, Hyderabad, Chennai, Coimbatore and Cochin. This kind of USP provides advertisers a perfect platform for their brand to make its presence felt among the elite group, month after month.
TELEVISION: The television division produces and executes television based shows such as musical shows and award functions. Some of the recent events include JFW Women Achiever’s Awards and JFW Divas of South. Options Television is also into marketing of television shows, which are produced in-house or otherwise. The repertoire also includes marketing of ad inventory of various channels to the national market.
EVENTS: Options Media Group is specialized in conceptualizing, producing and executing corporate, ground and television based events. Some of its ground events such as ‘Non-Stop Masti’ with comedy king Kapil Sharma and ‘YoYo Honey Singh – Live in Chennai’ were runaway hits, which evoked the kind of response that Chennai had never seen before.
With a dedicated team of seasoned professionals in content, design, marketing and distribution, Options Media Group has created products which have a strong brand-re-call among its clients and associates.