Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, say reports. The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu’s brand profiling and licensing.
The company’s managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get. ‘Even after achieving stupendous success, her humility and the value she brings to women power is remarkable. Her (Sindhu’s) soaring popularity has attracted the attention of so many companies. In the next three years, we will work to maximize her value. Even after achieving stupendous success, her humility and the value she brings to women power is remarkable.’ Mishra was quoted by the report.
Since Sindhu returned from Rio after her historical silver medal win, the endorsement deals poured in. As many as 16 companies had queued up to get Sindhu for their endorsements and finally the company has zeroed in on nine.
Following in the footsteps of her dedicated coach Pullela Gopichand, Sindhu too refused to endorse brands that would have an adverse effect on youth.