Oxfam India and Agents of Ishq have teamed up to produce a track titled ‘#SorryThankYouTataByeBye’ which is produced as a part of the #EmpowermentNotAge campaign, advocates for a holistic approach focusing on better education, employment opportunities, and agency, among a host of other factors that would equip women to make choices about their marriages, rather than legislation mandating minimum age of marriage for women to be increased from 18 to 21 years.
The song has also been released in the backdrop of the United Nations’ 16 days of activism (between November 25 to 10 December) against gender-based violence. The six-minute video encompasses women across different age groups questioning whether the discussions centered around increasing the age of marriage included opinions and suggestions from women.
Lines from this Hindi track takes jibes at popular politicians and media personalities and enunciate how TV debates, speeches, campaigns, and discussions are never-ending but fail to factor in the choices made by women and ignore their opinions.
“Can we imagine a girl’s life in any terms other than marriage? Why do plans for women’s lives (whether your papa makes it or a policy-maker) always end at Shaadi (marriage)? Humse poocha? (Did you ask us?) Sing #SorryThankYouTataByeBye to the patriarchy and its boring plans and say Hi to a whole new world of dreams and possibilities for their lives! Oxfam India and Agents of Ishq bring you a new feminist video song to push for creating enabling environment for girls through better education, healthcare, and livelihoods than a reductive measure like increasing the age of marriage. #EmpowermentNotAge #16Days,” the YouTube description posted by Oxfam read.
The song is directed by filmmaker and writer Paromita Vohra who is the founder of Agents of Ishq. It has music by Rohit Sharma, while the lyrics are penned by Vidha Saumya.