Beauty is skin deep, which means beauty that’s true and real comes from within. External beauty doesn’t define a person, a person’s worth shouldn’t be determined by the way they look. Beauty brands have tapped into this ideology and introduced products that don’t guarantee “fairness” but rather focus on skin health. These brands have a direct impact on people’s quality of life. If you empower them with tools that improve their day-to-day life, they are sure to achieve greater heights.
South Indian beauty brands have found a place in the industry. They tailor the products to our requirements. From moisturisers to concealers, sunscreen to lip colours, these brands focus on South Indian skin. Here are 5 brands that are from the South and for the South:
- Daughter Earth is a clean, conscious, plant-powered skincare, haircare and makeup brand, which was founded by Prashanthy Gurugubelli, who is based in Hyderabad. The vision of the brand is to create the “next gen-skin science” in India. The brand is fully built on Ayurveda, to get the best out of modern processes and ancient wisdom. The ingredients used by the brand are reef-safe and earth friendly, making the brand both vegan and cruelty-free. The packaging of the brand is done in such a way that it can be recycled. Their white opaque and dark amber glass and aluminium protect the product from photo-oxidation and are recyclable. The brand does not use any plastic materials for its packaging making the brand a sustainable option. A portion of the profit earned by the company is used for various causes such as funding girls’ education, planting more trees and wildlife conservation. The brand has products such as sunscreen, lip glosses, liquid lipsticks, blushes, hair elixirs, serums etc.
- Vilvah is a skincare, haircare and body care brand based out of Coimbatore which was founded by Kruthika Kumaran. Kruthika holds a degree in natural cosmetology and the inspiration behind the brand is her late mother. She experimented and perfected creating the goatmilk soap for her daughter who has a dry skin condition, eczema which is now her most popular product. The brand is sustainable and does not contain sulphates, silicones, parabens, artificial fragrances, harsh chemicals, Glycols or GMOs. The ingredients for all the products are sourced locally from local farmers. All of Vilvah’s products are handmade and are 100% cruelty-free. Their best sellers include their classic goat milk soap, foot cream, under-eye cream, anti-frizz hair serum, goat milk shampoo, milk drops brightening serum etc.
- Juicy Chemistry is an organic, cruelty-free brand founded by Megha Desai Asher and Pritesh Asher – a couple based out of Coimbatore. It all started when Megha had acne-prone sensitive skin due to PCOD and was struggling to find the right remedy for it. To find a solution for the same, the couple tried to shop for organic products only to realise that the ingredients mentioned in these “organic” brands were refined versions of raw materials used to manufacture petroleum products. Their products are certified by ECOCERT as per the COSMOS V3 guidelines. They believe that being organic is a way of life. Their products are handmade, freshly made and water-free which allows for better potency and efficacy. The products are GMO-free, sulphate-free and free of petrochemicals, synthetic fragrance oils, and dyes. They are a sustainable brand, with its packaging consisting of recyclable PET bottles, glass bottles, glass tubs and biodegradable packaging.
- 82°e is a vegan and cruelty-free, luxury skincare brand, which was co-founded by Indian actress, model and mental health advocate Deepika Padukone. The brand believes in the power of small consistent steps to achieve long-lasting results. The brand is inspired by 82°30′ East, the standard meridian which passes through India and shapes India’s relationship with the rest of the world. Just like the Meridian, the brand aspires to be Indian in its ethos and global in its outlook. Their products include Sugarcane Soak (cleanser) Lotus Splash (cleanser), Bakuchiol Slip (facial oil), Ashwagandha Bounce (moisturizer), Gotu Kola Dew (toner serum), Patchouli Glow (sunscreen drops), Turmeric Sheild (sunscreen serum), and Licorice Beam (sunscreen gel).
- Bindt Beauty: Pronounced as ‘bint’, it translates to a girl or daughter in Arabic. Bindiya Talluri, the founder and beauty blogger launched the brand this year to offer clean beauty products to her followers. A Chennai- based brand, they are popular for their concealers that come in 8 shades for the Indian skin tone. Bindt beauty offers cream-based makeup products which are made from organic ingredients. Ingredients like jojoba oil, apricot oil, coconut oil, beeswax, cocoa butter etc go into these products. Illuminators, multi-use tints, blending brushes and concealers are the first to be launched in this brand.
