The excitement for Rajinikanth’s Kaala has begun and there’s no stopping. Online promotions are given a new spin with the advent of Twitter emojis. Much like what happened with Salman Khan’s Tubelight, Vijay’s Mersal, Rajinikanth’s Kaala now has a Twitter emoji of its own! In streaks of red and black, we see Rajinikanth’s character succeeded in the hashtag.

Get ready to celebrate #Kaala with a custom emoji on Twitter. Tweet in Tamil, Telugu or Hindi and use the hashtag #காலா, #కాలా or #कालाकरिकालन to see it appear! pic.twitter.com/gg77OLgJlz

— Twitter India (@TwitterIndia) May 28, 2018

Directed by Pa Ranjith, Kaala is set in a Mumbai slum where Rajini’s character Kaala Karikaalan is the supreme leader. The film also features Nana Patekar, Anjali Patil, Samuthirakani and Eswari Rao. Kaala is almost similar to Kabali in its tone, theme and making – which was incidentally Ranjith and Rajinikanth’s first collaboration which became a huge commercial and critical success. Much like Kabali, this film, too, has music by Santhosh Narayanan, wherein the film’s audio was launched earlier this month. Produced by Dhanush’s Wunderbar Studios, the film is set for a June 7 release.

Here are all the brand new posters and stills from the film.

Bollywood actress Huma Qureshi is making her Tamil debut in the film, starring as Zareena, Rajinikanth’s former lover.

The only joy we get as actors is to play living breathing characters .. so blessed to have had the opportunity to play #Zareena Thank you @beemji for this and the one&only @rajinikanth 🙏🙏#Kaala coming to theatre near you June 7th #KaalaInHindi @wunderbarfilms @LycaProductions pic.twitter.com/erUYcm2Ck5

— Huma Qureshi (@humasqureshi) May 24, 2018

#KingOfDharavi and his gang are all set for the #IPL2018Final. 😎 What about you?!

Wishing both the teams, #CSK & #SRH, All The Best! 🏏 – #KaalaKarikaalan#Kaala #காலா #కాలా #कालाकरिकालन pic.twitter.com/Asr0SXEV5f

— Wunderbar Films (@wunderbarfilms) May 27, 2018

#காலா – உலகமெங்கும் ஜூன் 7 முதல்!@rajinikanth @beemji @dhanushkraja @vinod_offl#కాలా #कालाकरिकालन #Kaala pic.twitter.com/wCwk3tc8U6

— Wunderbar Films (@wunderbarfilms) May 27, 2018

#Kaala – Releasing Worldwide on June 7th!@rajinikanth @beemji @dhanushkraja @vinod_offl #காலா pic.twitter.com/uiqiNifoW3

— Wunderbar Films (@wunderbarfilms) May 25, 2018

Nana Patekar plays the antagonist in the film as well.

One more poster of #Kaala #KaalaKarikaalan #कालाकरिकालन pic.twitter.com/4HJ4b41Esu

— Wunderbar Films (@wunderbarfilms) May 19, 2018

Kaala‘s trailer will be out on Monday at 7PM!

Wunderbar films #kaala new trailer will be released today evening at 7 pm .. #thekingarrives #manofmasses #thalaivar #superstar WORLD WIDE RELEASE FROM JUNE 7Th. Mark the date. Keep the leave letters ready.

— Dhanush (@dhanushkraja) May 28, 2018