A lot of buzz was created when MR announced Chekka Chivantha Vaanam, a multi-starrer with a bunch of actors no one thought he’d ever work with. While he has worked with Arvind Swamy and Aditi Rao Hydari in the past, the cast includes Kollywood’s controversy’s child STR, Aishwarya Rajesh, model Dayana Erappa, Arun Vijay, Vijay Sethupathi, and Jyothika. The film’s first-look featured individual posters of the men first, introducing us to Varada, Ethi, Rasool, and Thyagu.
The women’s first-look came next, indicating that while they play crucial roles in the film, it’s not about them but about focusing more on the men and what they have to contribute. The women’s first-look began with Dayana Erappa’s who plays Chaaya. The picture focuses on her with STR’s Ethi overshadowing her in the next poster.
You met Ethi, now meet Chaaya! Dayana Erappa as Chaaya in #ChekkaChivanthaVaanam!#CCV #ManiRatnam #Simbu #STR @DayanaErappa @LycaProductions @thearvindswami #VijaySethupathi @arunvijayno1 @prakashraaj #Jyotika @aditiraohydari @aishu_dil @arrahman #MansoorAliKhan #Jayasudha pic.twitter.com/zFcztfn8I9
— Chekka Chivantha Vaanam (@MadrasTalkies_) August 20, 2018
You met Rudra, now meet Chaaya! Dayana Erappa as Chaaya in #Nawab!#ManiRatnam #Simbu #STR @DayanaErappa @thearvindswami #VijaySethupathi @arunvijayno1 @prakashraaj #Jyotika @aditiraohydari @aishu_dil @arrahman #SirivennelaSeetharamaSastry #MansoorAliKhan #Jayasudha pic.twitter.com/nB6VC0QhUH
— Chekka Chivantha Vaanam (@MadrasTalkies_) August 20, 2018
Jyothika’s poster, too, wasn’t just her but with another actor, Arvind Swamy. The two characters appear to be together, with her looking lovingly at him while seated in a bus.
Here’s Chitra! #ChekkaChivanthaVaanam #CCV #ManiRatnam #Jyotika @thearvindswami @LycaProductions #Simbu #STR #VijaySethupathi @arunvijayno1 @prakashraaj @aditiraohydari @aishu_dil @DayanaErappa @arrahman @santoshsivan @sreekar_prasad #Jothika #MansoorAliKhan #Jayasudha pic.twitter.com/kAnklD81HW
— Chekka Chivantha Vaanam (@MadrasTalkies_) August 21, 2018
The third look was that of Aishwarya Rajesh’s Renu, who, again, has a male presence looming high above her. Needless to say, the women might be strong protagonists but it does appear to be a trope in MR’s films wherein the posters choose to shed light on the actors while the actresses are somehow accommodated into it.
Aishwarya Rajesh as Renu in #ChekkaChivanthaVaanam!#CCV #ManiRatnam @aishu_dil @arunvijayno1 @LycaProductions @thearvindswami #Simbu #STR #VijaySethupathi @prakashraaj #Jyotika @aditiraohydari @arrahman @santoshsivan @sreekar_prasad @vairamuthu #MansoorAliKhan #Jayasudha pic.twitter.com/58r900h0fl
— Chekka Chivantha Vaanam (@MadrasTalkies_) August 22, 2018
Aishwarya Rajesh as Renu in #Nawab!#ManiRatnam @aishu_dil @arunvijayno1 @LycaProductions @thearvindswami #STR #VijaySethupathi @prakashraaj #Jyotika @aditiraohydari@arrahman @santoshsivan @sreekar_prasad #SirivennelaSeetharamaSastry #MansoorAliKhan #Jayasudha #VijaySekar pic.twitter.com/uZoTmJoW4m
— Chekka Chivantha Vaanam (@MadrasTalkies_) August 22, 2018
Aditi Rao Hydari’s was the last look, however, was a turning point and probably gave a little insight into why the men are put in the frame for every woman’s first-look poster. If Jyothika’s first-look featured her with Arvind Swamy, someone she might be paired with, Aditi’s first-look, also featuring Swamy, indicates that he is involved with two other women.
Aditi Rao Hydari as Parvathi in #ChekkaChivanthaVaanam!#CCV #ManiRatnam @aditiraohydari @thearvindswami @LycaProductions #Simbu #STR #VijaySethupathi @arunvijayno1 @prakashraaj #Jyotika @aishu_dil @DayanaErappa @arrahman @santoshsivan @sreekar_prasad #MansoorAliKhan #Jayasudha pic.twitter.com/oldiibXYeD
— Chekka Chivantha Vaanam (@MadrasTalkies_) August 23, 2018
Aditi Rao Hydari as Parvathi in #Nawab!#ManiRatnam @aditiraohydari @thearvindswami @LycaProductions #STR #VijaySethupathi @arunvijayno1 @prakashraaj #Jyotika @aishu_dil @DayanaErappa @arrahman @santoshsivan #SirivennelaSeetharamaSastry #MansoorAliKhan #Jayasudha #VijaySekar pic.twitter.com/SeKw4EZIKa
— Chekka Chivantha Vaanam (@MadrasTalkies_) August 23, 2018
The music will be composed by AR Rahman and lyrics by Vairamuthu. The film is scheduled for a September 28 release.