Earlier Prithviraj founded a production company along with Santhosh Sivan, the cinematographer, Shaji Nadesan and Actor Arya. It produced the Urumi, and Indian Rupee, a National Award winner. However, Prithviraj late announced that he was going to start a production house on his own, with his wife Supriya Menon as a co-founder. While Sony Pictures International is looking forward to producing Indian regional cinema, it is said that the company is set to work with actor Prithviraj and his production house.

It is believed that a detailed announcement about the project will be announced soon. Currently, Prithviraj is working on his projects including Kaali a periodical drama and Aadujeevitham, a movie based on a Malayalam novel. Also, his movie Ranam is Expected to release soon.