As the world shuts itself indoors to stop the spread of one crisis another one rises from the shadows. Amid lockdown a high spike in the number of domestic abuse cases have been recorded worldwide.
As an initiative against this malicious crime and to spread awareness on Lockdown Domestic Violence, JFW has released “#vanmuraikuMuttrupulli”. A one minute video that features celebrities like Nadhiya, Simran Aishwarya Rajesh, Shruti Hassan, Actor Prasanna, Lyricist Vivek and filmmaker Venkat Prabhu urging people to take a strong stand against domestic abuse.
Commenting on this initiative, Bina Sujit, Editor-in-Chief, JFW says, “The mounting data indicate that violence in Indian homes against women have become more frequent and more severe during the Covid19 lockdown. However, the number of cases reported are estimated to be only 30% as most in abusive conditions do not have free access to report their condition. Our video works to create awareness on this ongoing crisis and the urgent need for action.”
The video transcribe reads as follows
“From the time lockdown has been imposed, domestic violence against women has been increasing in our country. To save our women from this crime, there is no anti-virus, we have to be responsible and look out for each other. We as individuals should ensure safety to women around us. If you witness domestic abuse in your home or at your neighboring homes report immediately. Help and start thinking about how you can rescue the victim. Let’s put a full stop to Domestic Violence Against Women.”
At times such as these, it is important to put women’s safety first as we respond to the pandemic.
JFW began its journey as a magazine in 2007 with a wide presence across South India. The brand has lately forayed into all digital platforms and is now the largest digital community for South Indian women.