“I want to make Zivame a billion-dollar enterprise in the next five to seven years,” Richa said in a 2013 interview with The Economic Times.With the help of investments worth ₹250 crores from Zodius Capital and Khazanah Nasional Berhad, the investment holding arm of the Malaysian government, Zivame is slowly starting to retail its own brand. These expenses are also going into development of stores and expert salons across India. These will help women talk to experts about the right bra and its size women.

Now, in 2017, Richa Kar has decided to take a step back from the daily operations of Zivame and has handed over to Shaleen Sinha, the Chief Operating Officer. A statement from Zivame said that Richa still continues to be Zivame’s CEO. She works closely with the board on strategic projects for the company but, he has moved away from the day-to-day business operations.

“I work 9 am to 9 pm, I don’t do any housework as I have household help to take care of that, don’t socialize, don’t have time to interact with parents. I only work.”

Richa fought against all the odds by choosing one of the most ignored industries in this tough corporate world. Her story is a lesson and a great inspiration to all blooming entrepreneurs to achieve what they want to.