Back in the UK, when Suchi Mukherjee decided to break away from her illustrious investment-banking career, she pursued work in the area of technology. She shared a love and passion for technology that touched people’s lives. Her work at Skype, eBay and Gumtree in the UK are proof of that. Her return to India brought back her dream of creating a global brand and that’s how LimeRoad came into being.
Tell us about the idea behind LimeRoad. Was it born out of an inherent interest in fashion?
LimeRoad was the inception of an idea that came to me while reading a glossy magazine during one of those rare ‘me time’ moments after the birth of my second child in London. I had taken a break from work and utilized the time I had to introspect my career. As I flipped through the pages of this beautiful magazine, I found a piece of jewelry I really liked, and I felt the urge to reach out, touch it and buy it. It is this that led to the birth of LimeRoad. The idea is to be able to share, discover and shop the products that ignite interest. The portal isn’t restricted to just fashion, it covers products across all ranges from apparels, accessories to home-buys.
What’s the story behind coining it LimeRoad?
This platform was to create a digital-age equivalent of the 16th Century Grand Trunk Road-a highway that changed the face of trade in the Indian subcontinent. By curating the best of Indian products across categories, we are building a similar revolution in e-commerce. Taking inspiration from the legendary G.T. Road is our LimeRoad, with ‘lime’ adding the element of freshness and novelty.
What sets LimeRoad apart from the other online shopping portals?
It’s a discovery platform; we have unique and engaging content which drives a customer to make that purchase.It’s a collection of online stores that are handled by the respective vendors. The sole purpose of this is to give them the advantage of showcasing their products the way they like it. So, on LimeRoad, you have the vendors, the scrap bookers and the shoppers. It’s a nice synergy between the three where the scrap bookers and the vendors work in cohesion. The scrap bookers essentially help the brand in positioning their product in the most stylish and likeable manner helping them get more potential buyers. The shoppers can follow these scrap bookers to know the latest trends and eventually add them to their shopping carts to make a purchase.
What’s next in line for LimeRoad?
We are very excited about our newest offering -LimeRoad for Men. We launch 100,000+ style suggestions and products for men, in order to address a unique gap .People care deeply about how they look, yet find it difficult to find what they love when shown millions of options. Style-like-bhai, shirts & sneakers, island style, cheeky graphics and minimal prints – this is a first for Indian men, who will now be able to look at their favorite stars, movies, sports heroes, as well as the latest trends in fashion and pick similar, affordable styles at just a click.
Written By: Varsha Abhay