Brosnan said that he lost both his wife and daughter to ovarian cancer and does not support any product that contains cancer causing substances.
'As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorized and deceptive use of my image to endorse their range of pan masala products. I would never have entered into an agreement to promote a product in India that is dangerous to one’s health.'
Brosnan said that he was “grossly manipulated” as his contact said that he would only be endorsing ONE product that was supposed to be “all-natural containing neither tobacco, supari, nor any other harmful ingredient”, but they have used his pictures in the entire line of products.
'Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s healthcare and research programs that improve human health and alleviate suffering.'
Pierce Brosnan also said he was deeply shocked and saddened by this and offered his apologies.
'I shall endeavor to rectify this matter. In the meantime, please accept my sincerest and heartfelt apologies to all whom I have offended.'