Food & Nuitrition

Gourmet Conversations With Karen Anand!

A Candid Chat!

karen-1jfw

Tell us about your latest venture, the Farmer’s Markets.

I was actually in the process of doing an International Food Festival which we were bringing from London called Taste. And we were hosting it in Mumbai. It was a huge venture. In the process, my husband suggested why not try a farmer’s market like they have abroad. The whole idea was to understand exhibition and production. So we did the first Farmer’s market4 years ago in Pune with 15 stalls. 800 people came thanks to social media. It’s gone from strength to strength. We are now in 9 cities. We have different categories- Fruits and vegetables, tea, coffee, grains, cheese, Home bakers, Home pickles, my line of produce and some lifestyle products along with restaurants. We get a mix of various foods that people would enjoy- Asian, Indian, and Barbeque etc. We have wine and craft beer also but we couldn’t bring that to the Chennai market.

What does your line of products have?

It’s a range of signature conserves, sauces and dressings. Pune Farmers’ Market is what it’s called after the re-launch. We have created new recipes to add to the repertoire. The range offers jams that are made using traditional English recipes, the International sauces are as close to homemade as you can find and the dressings are completely oil free.

 

Also Read: In Conversation With AGS Cinemas’ CEO, Archana Kalpathi!

X
back to top icon
More in Food & Nuitrition, People
‘Jaanu From 96 Has Been My Most Rewarding Role In My Career’- Says Gouri G Kishan !

The...

I Miss Simple Family Entertainers, Nowadays Entertainers Have Become Action Films : In Conversation With Rohini!

Rohini...

Close