Movies

Deepika Padukone’s Brand’s Insider Secrets Revealed !

The true story behind 82e products!

Deepika Padukone is clearly on top of her game. Movies, endorsements and her brand 82e, she is doing it all with excellence. She is a global ambassador for Louis Vuitton and recently announced her global campaign with Cartier.

82e was launched last year to cater to the Indian skin concerns. Made with indian ingredients , the products range from sunscreens , cleansers to moisturiser. A high-end brand, the products are carefully crafted to give you best results. During an Instagram AMA, she was asked if she personally tests every product that’s launched by her beauty brand. Her response to that was :

“The 82e products are tested by me first before it id tested by anybody else. So basically, this is how it works, we brief the R&D team, which is based out of Bangalore. Soon, ill take you through the lab, etc. based on the brief, they come up with iterations, they submit the iterations to me, Im the first person who tries out any pridyct, before it goes into dermat testing or clinical testing. I try it out, give it feedback.”

 

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On the work front, Deepika was last seen in Pathaan opposite Shahrukh Khan. While the movie disappointed fans and public, it made crores at the box office. She is working on 2 films at the moment, Fighter alongside Hrithik Roshan and Project K with Prabhas and Amitabh Bachchan.

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