Despite its late entry into a market that already has the leading players such as PVR, Inox, and Cinepolis, Swaroop says, “There’s a fair bit opportunity for everyone here. Bengaluru is a big city. In the location we have, the nearest cinema is at a 3 to 5km distance. I have given ample room to play out there. It’s not an issue for new entrants coming in, as long as people value services.”