Celeb Buzz

Challenge Accepted: Why are Women and Celebrities Posting Black and White Photos in Social Media?

Over the weeks our Instagram Feed has been filled with women both famous and not posting Black and white images of themselves with caption “Challenge accepted” and the hashtag #womensupportingwomen. According to reports this particular so called ‘challenge’ has two origin stories. One is that it was started in the year 2016 to rise awareness on cancer. According to the Metro UK, monochrome photos with the phrase ‘challenge accepted’ originated from a 2016 Social Media challenge to raise cancer awareness. Since then, the hashtag has popped up on several occasions for numerous other challenges and the #womensupportingwomen happens to be one of them. The hashtag has over 4.1 million posts on Instagram.

A darker origin story comes from Turkey. Where it was said to have started by Turkish Women as a response to the increase in femicide rate and the conservative government laws. According to a study about 42% of Turkish Women between the age of 15-60 have experienced domestic and sexual violence. The honor killing rates in the country are also alarmingly high.Several sources report that the campaign broke out as a form of protest against violence faced Turkish women, which has hit an all-time high during the COVID-19 pandemic. The challenge is said to have re-surfaced when a 27-year-old Pinar Gultekin a university student was reported missing on July 16 and found brutally murdered by her former partner in the woods five days later. It was started as a ridicule on how any women can loose their lives  in the hands of conservative government laws and have their B&W picture appear in newspaper. However this is also subjected to a debate.


There is also speculation that a female U.S Representative Alexandria Ocasio-Cortez was called out by a very sexist comment by her male colleague during her speech in the house of representatives. Many believe that this might have led to an increase in social media posts emphasising female empowerment and women supporting women.

However many have expressed doubts about the trend, offering more tangible ways to support other women then simply posting a good looking image of oneself. The relevance of any empowering social moment is lost if the meaning of it is not delivered just as strongly as it’s aesthetics.

Over the past several days, many Instagram feeds have been overrun with black-and-white images of our favourite celebrities accompanied by captions about “supporting women.”

Scroll Through To Checkout Celebs Posts on this Challenge!

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#ChallengeAccepted 💜 Thank you @anaitashroffadajania, @freddy_birdy, @katrinakaif and @banij for nominating me. It takes a lot more effort, strength, perseverance, wisdom, knowledge, patience & grit for us to navigate life as the world has always been skewed against us. No one knows this better than us. Standing together in solidarity and not falling for the trap that is constantly laid down for us is our victory. A trap that makes us compare & judge one another. Competing forever in the wrong race. Truthfully see how many times we might have fallen to this trap. The world wants us to be in this lower state of mind as it benefits from our lack of self-esteem. In reality we are all unique and individually brilliant. Resilient and resolute. The success of one woman will only benefit many others. It will lay the foundation for little girls to aspire to be their true expression not what is laid out for them. To all the women who have inspired me, I bow down to your grace and strength that has lifted me when I needed it and to the ones who tried to push me down, I know this world can be harsh & that you were struggling with yourself and I love you just the same ❤️ Nominating @shraddhakapoor, @mspunvanity, @kanikakarvinkop, @alliaalrufai, @cloverwootton, @tripti_dimri & @eefa_shrof. 📸- Tarun Vishwa

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What day is it 🌓

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