Work Life

4 Women on 4 different Jobs!

Must Read Interviews!

Asmita Madhu, VFX, animation, and gaming producer & writer

Starting her career at a very young age after her 10th grade, Asmita has been into freelance writing for long time. She was the editorial head for a Times of India supplement to various English magazines and newspapers, making her stint as Digital content head at Viacom 18 an interesting one.

She’s had experience with corporate communication and then as the associate editor for an online animation, vfx & gaming portal. Things took an interesting turn when she got an opportunity to join as a VFX Producer for an international studio and there was no looking back. She currently handles independent projects as freelancer and provides consultation to studios, slowly becoming the first and only independent VFX producer from India to be hired by a Hollywood film studio to head VFX scenes that were executed through various artists and studios in the country.

Some of her Indian and international projects include Vishwaroopam, Billa 2, Uttama Villain,  Peruchazhi, and Unnaipol Oruvan. Sequences from The Host, Justin Timberlake’s ‘In Time’, Jack Black’s Gulliver’s Travels, Barrie Osborne’s The Warrior’s Way etc add to the list too.

With known projects to her credit, Asmita avers an observation. “There have been times that there were hardly very few female on set on a shoot day with hundreds of crew members. Like many professions, VFX too has had lesser women due to hectic timings. Hopefully this is changing.”

A piece of advice for women involves the adage – Just go for it. “There are so many vocations in today’s world, that the choice is unlimited. Just look at what you love doing, and find opportunities in the field. If you are good at it, girl or boy, success will follow, talent, hardwork and determination.”

 

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