With the help of some scissors, hair dye, and a spiffy new outfit, Jose Antonio went from scruffy street dweller to classy hipster, and could hardly recognize himself afterward. When they uncovered the mirror to show him his freshly trimmed beard and lush brown hair, he began to sob. “My God… Is this me?” He exclaims in a video of the transformation produced by the salon.

“It wasn’t just a change of look. It changed my life,” he told reporters. He has currently received a job in a Spanish news channel.