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My Mother Was Ashamed That I Sell Bras Online: Richa Kar, Zivame CEO!

Inspiring story!

Buying lingerie in India is still a very uncomfortable and stressful work for women. Many of today’s lingerie stores still consist of salesmen measuring the band and cup sizes of women. To bridge this uncomfortable gap, Richa Kar started an online portal namely Zivame.com.

Women can now buy various lingerie of size and comfort without visiting any particular store. they can also measure their bra size using Zivame’s bra size calculator. Apart from Bras and Panties, Zivame also sells shapewears and nightwears.

This 36 year old started her venture with  ₹30 Lakh of savings and loan from family and friends. In an interview with FirstPost, Richa said, “Right from unavailability of size options to presence of male sales executives, every single step of lingerie shopping posed a bottleneck for a woman.”

She went through many many challenges especially with her parents. Richa said, “My mother was shocked at the idea. She said, “Apne friends ko kya bolungi? Meri beti bra-panty bech rahi hai computer par? (What will I tell my friends? That my daughter is selling bras and panties online?) My father did not quite understand what exactly I wanted to do.”

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