Fashion

Meet Suchi Mukherjee, Founder And CEO Of LimeRoad

The girl who loves to dress you!

 

What sets LimeRoad apart from the other online shopping portals?

It’s a discovery platform; we have unique and engaging content which drives a customer to make that purchase.It’s a collection of online stores that are handled by the respective vendors. The sole purpose of this is to give them the advantage of showcasing their products the way they like it. So, on LimeRoad, you have the vendors, the scrap bookers and the shoppers. It’s a nice synergy between the three where the scrap bookers and the vendors work in cohesion. The scrap bookers essentially help the brand in positioning their product in the most stylish and likeable manner helping them get more potential buyers. The shoppers can follow these scrap bookers to know the latest trends and eventually add them to their shopping carts to make a purchase.

Suchi Mukherjee, Founder _ CEO, LimeRoad JFW

 

What’s next in line for LimeRoad?

We are very excited about our newest offering -LimeRoad for Men. We launch 100,000+ style suggestions and products for men, in order to address a unique gap .People care deeply about how they look, yet find it difficult to find what they love when shown millions of options. Style-like-bhai, shirts & sneakers, island style, cheeky graphics and minimal prints – this is a first for Indian men, who will now be able to look at their favorite stars, movies, sports heroes, as well as the latest trends in fashion and pick similar, affordable styles at just a click.

 

Written By: Varsha Abhay

Also Read: In Conversation With Richa Kar, Founder And CEO Of Zivame

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