Arun K. Chittilappilly, Managing Director, Wonderla Holidays, said the investment in Chennai amusement park will be made over the next two years. The company, which has so far invested Rs 250 crore in its amusement park in Hyderabad, will be spending another Rs 40 crore by September to add two new attractions – sky wheel and space theme ride. Wonderla currently owns and operates three amusement parks — one each in Kochi, Bengaluru, and Hyderabad; and a resort in Bengaluru. It also plans to develop a resort in Hyderabad.
“We began our journey 17 years ago and it was time for us to get a brand refresh to reflect our evolution from amusement parks to resorts to a complete national entertainment and hospitality destination. Our new logo is bright and colorful in shades of yellow and indigo; modern and uncluttered with silhouettes of our amusement park and resorts business, at the same time it reflects our transformation into a destination for all ages. We have dropped Chikku, the monkey, from our logo, however, it will continue to be our brand mascot in the parks,” said Arun K. Chittilapilly to The Hindu Business Line.
A new brand campaign and the theme song will also be released on April 6. Last fiscal, Wonderla witnessed a 30% rise in footfalls in FY-2017, attracting 2.6 million visitors to its three parks. Most of the footfalls came from its most-recently opened Hyderabad park.